Laura Michet's Blog

Gen Z water

For the last year or so I've been tracking this bizarre product, a "Gen Z" water, which appears in a specific grocery store on the west side of LA. I have seen it nowhere else.

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One of the funniest things about Gen Z Water is that its website is doing that "Gen z/a nostalgia for millennial youth" thing... by looking like an old web page.

I assume that these kinds of things happen here because I'm in LA and LA is full of bizarre and unpleasant rich person products and hobbies. Rich people in LA are always launching preposterous products which appeal to nobody. Every once in a while, one of them becomes a sort of Goop, but that almost never happens.

However, this water's been at the grocery store for a surprisingly long time. Either these six bottles have been here for nearly two years, or someone's actually buying it. I can't imagine who. Maybe a parent for their child? I don't think that I've often seen anyone under the age of 40 at this particular grocery store.

I have never bought the water because I'm certain it just tastes like water and because I do not want to support whatever deranged rich person hobby this turns out to be. I do check up on it every time I see it, though!